Signal Radar: How fundamental is blockchain to the future of commerce?

Signal radar: How fundamental is blockchain to the future of commerce?

A new breed of online commerce comes with the promise of greater security, improved transparency and lower fees.

– This signal forms part of Hunch | Strategic Innovation Pathfinder, our proprietary cross-sector database examining changes in customer behaviour and expectations that have the potential to grow in scale and impact. –

Coinlinked describes itself as ‘social commerce for digital assets’. It has developed a marketplace which enables users to make purchases from any website in the world using cryptocurrency. As the platform requires no merchant integration, it removes a major barrier to entry that comparable ventures have faced. CoinLinked acts an intermediary accepting crypto payments and paying merchants in their local currency.

Meanwhile, Syscoin is offering improved security for consumers through arbitrated escrow services and digital certificates for storing and transferring documents.

Provenance is a decentralised marketplace that enables sellers to share reliable information on product journeys from production to promotion and purchasing.

How will incumbent online marketplace respond as these and comparable project gain traction?

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